Established by Jermaine Cole, better known as J. Cole, the Grammy-nominated artist and producer. With a growing roster of talent the label is home to such artists as Bas, Omen, Cozz and brilliant producers like Cedric Brown, Ron Gilmore, Elite and more.
We are the label of the connected age. The creators of stories. Keeping a pulse on our community while exploring new sounds, new visuals and new ways to authentically and genuinely connect with all people, around the world.